why use landing page marketing to get clients

 

why add a video to your landing page

Your landing page does a great job of reaching out to your targeted potential clients looking for accounting and tax services, or those looking to change or find their next accountant.

Your landing page do this by presenting a professional and focused design message on their landing page which sets the tone and builds trust in the fact that you understand the client visitor

Why Should I Use Landing Pages?

The short answer is because they help increase your conversion rates.

The main reason for this is that targeted promotion by a landing page, is focused on a single objective that matches the intent of the promotional invitation that brought the potential client visitor to reach your landing page.

Click to play the invitation video

Most accountants will say, “I already have a website” That existing website is your homepage. Your homepage is designed with a more general purpose in mind. It speaks more to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site.

Every link on your page that doesn’t represent your conversion goal is a distraction that dilutes your message and reduce conversion rate.

Click to read More

your landing page will included quick contact links such as demo links featured below:

Request a Call Back

In this section will feature a special request form to allow visitors to send you a request to be contacted message

 

Book a Meeting

This section will feature a special contact form to allow potential clients to book a telephone meeting or an in your office meeting

 

This link bring potential clients to help you start a conversation with business owners looking for a second opinion to help with a business decision. 

These direct contact leads are distributed based on postal or zip code of the potential clients and will be sent to your email.

 

A Video should be used on your landing pages whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort.

A recent study by eyeviewdigital shows that using a video on landing pages can increase conversion by 80%.

People have been glued to TV screens since the middle of the 20th century.  Video on the web has had a similarly dramatic impact on the way content is consumed, resulting in YouTube becoming the web’s “second best search engine”.

 Reasons why video increase your landing page conversion rate

A Video will increase the length of time client visitors stay on your page, giving your message more time to sink in.

 You can also raise the trust factor by adding your picture to the page.  So, move beyond media metrics and expensive advertising use a marketing video to drive better results

People today, prefer to get their information by watching a video instead of reading

Click the image below to play the demo video

 

Your contact information section

Your landing page include a Contact-Us Section

Contact Name

Address

Telephone

Spam-Free Email Address

Your Website address and link

Your company Logo if you have one.

If you do not have one, we will add one of our standard logos

       

 

   The business profile section will include

 

   Your about us Profile and benefit statement 

  Accounting and Bookkeeping

Links to your business information

Tax Planning/Consulting

Links to services and scope

Tax Preparation

►  Link to personal tax related information

Linked to your corporation tax info

Other if applicable

Here you can add a business statement telling visitors subliminally why to use your services.  Such as

"We provide advice when your business needs it, not just when you ask for it"

 

  Your Business Profile section

This will be the business profile story about your business of up to 650 characters you provide when you added your business to our Directories of Accountants.

You can also add benefits statements, such as

  Competitive fees

  Friendly, qualified staff

  Accurate and high quality work

  Quick, responsive service, tailored to your needs

  To be eased through the tax minefield

  Up to date expert advice

 

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